With limited resources and sitting in a place like Bhopal, we now have the opportunity of reaching out to millions of customers across the country and globe through Amazon,” says an exuberant Nimish. “Amazon has played a vital role in making us successful entrepreneurs. Although they had a very conducive environment in terms of resources there but response of their product was not that encouraging. They are also planning to introduce some exciting product range in the new year.Ĭommencing a business from a tier-2 city like Bhopal was indeed not a cakewalk for them. It gave us confidence that We Can - and soon ‘The Banyan Tee’ became a Brand.” They have also added full-sleeve t-shirts, mugs, hoodies, to their catalogue on Amazon. Amazon gave us the initial push we needed and in very less time, our customer base grew by leaps and bounds. Recalling the initial weeks with Amazon, Nimish says, “we received around 5-6 orders in the 1st week. But, this did not deter them from taking their business online via Amazon. Since ‘The Banyan Tee’ is a bootstrapped venture and with limited budgets, it was even more difficult for them to get that kick-start. For them the initial journey was very tough since they ventured into a new field of apparels via their own website and were struggling to get enough sales. Anubha had a natural instinct of becoming an entrepreneur and Nimish, who headed the Entrepreneurship Cell, had a flair for designing and doing creative things. We did not even sit for placements”, says Anubha with confident look and demeanour. "We were sure that we will not go for a job. With an engineering degree from IIT Bhubaneshwar and BSS Bhopal respectively, they recognized their entrepreneurial inclination in their early-engineering days. Taking inspiration from the great Banyan tree, the embodiment of wisdom, Nimish Shrivastava and Anubha Saxena founded ‘The Banyan Tee’ in January 2016, to sell t-shirts online.
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